User Generated Content! PhotoShelter’s UGC tool allows organizations to collect, review, approve, and manage user-generated content before it is used downstream. UGC workflows are designed to ensure content quality, rights compliance, and controlled distribution.
https://go.photoshelter.com/socialie/ugc-management
This article explains the high-level UGC lifecycle from submission through approval and availability.
The UGC Lifecycle
UGC follows a defined lifecycle:
- Content is submitted by contributors
- Submissions appear for review
- Content is approved or rejected
- Approved UGC is organized and managed
- Approved UGC becomes available for use
Each stage must be completed before UGC can be distributed or published.
What Qualifies as UGC
UGC typically includes:
- Photos or videos submitted by fans, athletes, or creators
- Content captured outside official organizational workflows
- Media requiring explicit approval before use
UGC is treated differently from internally created or licensed content.
Why UGC Requires Review
UGC requires review to ensure:
- Content quality
- Rights and usage compliance
- Brand alignment
UGC is never automatically approved.
How UGC Connects to Other Tools
Once approved, UGC can be:
- Organized in collections
- Prepared for downstream workflows
- Made available to other tools (such as Socialie)
UGC approval is a prerequisite for downstream use.